Feedback in mass communication refers to the reactions and responses of the audience to messages transmitted through mass media such as television, radio, newspapers, etc. It provides valuable information on the impact and effectiveness of the message and helps media organizations to improve their content. Here are a few examples of feedback in mass communication:
Ratings: Television shows and radio programs receive ratings based on the number of people who watch or listen to them. These ratings provide an insight into the popularity of a program.
Surveys: Surveys are used to gather opinions and feedback from a large number of people. Media organizations conduct surveys to assess the impact of their content.
Social Media Comments: Social media platforms like Twitter, Facebook, and Instagram provide a platform for people to express their opinions and give feedback on various topics, including mass media content.
Phone Calls: Radio and television stations often receive phone calls from listeners or viewers giving their feedback on programs, commercials, or news broadcasts.
Online Reviews: Online platforms like Amazon and Netflix allow users to leave reviews and ratings on different media products, providing valuable feedback for media organizations.
Letters to the Editor: Newspapers and magazines often receive letters from readers commenting on articles or expressing their opinions. These letters provide feedback on the content and tone of the publication.
Feedback helps mass media organizations to improve their content and tailor it to the audience's needs and preferences.
Reference:
Collected from a bunch of websites and self rephrased.
Written by:
Shahd Ehab El Sayed Abdelalim Nossir
1221103256
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